Self Kaer was born out of Patricia and Enes' shared passion for beauty, quality, and excellent service. It all began in Enes' salon, where, during countless hair coloring, cutting, and styling sessions, they developed a vision: to create a brand that goes far beyond conventional beauty products.

Their conversations and ideas revolved around more than just the outward appearance—they wanted to create something that would inspire people to do something good for themselves. They spent many hours finding the perfect name and defining their mission. One evening, Patricia received a short but succinct message from Enes: "Self Kaer."

This moment marked the beginning of an exciting journey. "Self Kaer" stands for more than just beauty care; it's their promise to provide the people of Switzerland with the finest, carefully selected products to make self-care an inspiring and accessible experience.