Founded by Emily Parr and Majeed Hemmat, Holifrog embodies a new generation of clean skincare - clinically sound, holistically minded and guided by true intuition. With Situational Skincare, Holifrog supports your skin exactly where it needs it most. No unnecessary additives, just powerful, sustainable ingredients that treat your skin and the environment with care - for true balance, a healthy glow and skin you can trust.

A central part of the philosophy is the HoliSh*t List: a clear rejection of ingredients that are neither good for skin health nor the environment. Instead of empty fillers, Holifrog consistently focuses on active ingredients with real benefits. The HoliSh*t List includes: aggressive alcohols, mineral oil, palm oil, parabens, PEGs, silicones, sulphates (SLS, SLES), EDTA, formaldehyde, synthetic fragrances, triclosan and heavy metals.

The promise: Only ingredients that have a proven function and a positive effect on the skin make it into the formulas - for performance without compromise.